Public Relations

Public relations is Storytelling for Business

public relationsPublic Relations is more than just great headlines and clever taglines. It’s about connecting with people and helping them find a reason to care. In short, public relations is storytelling for business.

Every business has a story to tell. The goal of public relations is to tell your story in a way that helps people remember and feel a connection to your business. There is a reason that people read books, go to movies and still attend live theatre…they love stories.

There are a thousand ways to tell a story. The key is to know and understand your audience and to craft a story that captivates with power and emotion. No audience is the same. A truly gifted storyteller must tailor a story to suit the audience. A seasoned public relations agency must do the same.

Word of mouth referrals remains the most valuable form of marketing. Nothing drives word of mouth referrals with more power than positive public relations. The Goodness Company will help your business get the publicity it needs. From press releases to articles, radio and television interviews, speaking engagements and more…when you have something to say…The Goodness Company will help you say it.

Consistent, good publicity supports your advertising and gives credibility to your message. An investment in ongoing Public Relations will give your company a competitive edge.

If a prospective client makes only one phone call, can you afford to be number 2?

Public relations Sample Releases

public relations release sample 03

Rapid Control Systems

Rapid Control Systems, a national designer and manufacturer of custom control systems for the industrial, municipal and commercial markets, has launched a new website. The website was developed by The Goodness Company…

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public relations release sample 02

The Antioch Rescue Squad

the Antioch Rescue Squad (ARS) elected a new Board of Directors. This election marked an important milestone for the local volunteer rescue squad as it was the first time in the organization’s history that independent board members…

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Project Santa Claus

Project Santa Claus

While many think of Costa Rica as a lush paradise of tropical rain forests, sunny beaches and upscale resorts, a much harsher reality confronts many of its citizens. In a country of only 4 million people, nearly one third live in poverty—and about 500,000 of those are children…

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Our Services


No one negotiates media rates and ad placements better than The Goodness Company. As a conservative financial organization, your flexibility, knowledge and efficiency have helped us reach our goals and stay within our budget.

Niki RodgersCIB Bank

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