Consider this scenario:
Your computer needs to be repaired. You see several advertisements for companies that repair computers. Then you spot an article about one computer repair company in your local newspaper. Maybe they won an award. Maybe they just opened a new store. Maybe the newspaper used this company as a reliable source for computer repair information. What is the likelihood that you will call this company first?

Public Relations is more valuable than ever.

Consistent, good publicity supports your advertising and gives credibility to your message. An investment in ongoing Public Relations will give your company a competitive edge. If a prospective client makes only
one phone call, can you afford to be number 2?