Anyone who grew up in the Midwest likely remembers the fun of receiving cheese and food gift packages around the holidays from The Swiss Colony. Over the years, The Swiss Colony has diversified its offerings, and now markets seven mail order and online catalogs that offer everything from choice cut meats to home décor and trendy female fashions. After an exhaustive search, The Swiss Colony selected The Goodness Company to provide comprehensive public relations services for two of their popular catalogs.

Objective
To secure needed publicity in general market and ethnic market women’s home and fashion publications.

Strategy
Target primary, secondary and tertiary women’s magazines throughout the US, introducing and promoting the unique product offerings as offered by our clients. Secondary goal of reaching broadcast media and online sources for additional publicity.

Tactics
The Goodness Company developed relationships with the editors of the top US women’s publications, securing ongoing product placements and publicity for our clients. Additional promotions, giveaways and contests were also employed to earn publicity.

Results
Our efforts have garnered countless product placements in top-tier media, introducing our clients to more than 75 Million potential new customers every year!

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