As a global insurance powerhouse, Allstate receives incredible amounts of publicity. However, when Allstate wanted to promote its status as an employer committed to workforce diversity, they sought the assistance of
The Goodness Company. 

When we began our work with Allstate, they were rarely recognized for their commitment to diversity. However after two years of public relations work with Allstate, The Goodness Company had secured “diversity-related” publicity for Allstate in major newspapers around the US, as well as leading ethnic minority publications and broadcast media. In fact, within two years, the amount of unpaid pages of publicity, earned by The Goodness Company exceeded Allstate’s paid advertising in the diversity sector. Allstate continues to be recognized as one of the nation’s top diversity employers.

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