Public Relations is more than just great headlines and clever taglines. It's about connecting with people and helping them find a reason to care. In short, public relations is storytelling for business.
Every business has a story to tell. The goal of public relations is to tell your story in a way that helps people remember and feel a connection to your business. There is a reason that people read books, go to movies and still attend live theatre…they love stories.
There are a thousand ways to tell a story. The key is to know and understand your audience and to craft a story that captivates with power and emotion. No audience is the same. A truly gifted storyteller must tailor a story to suit the audience. A seasoned public relations agency must do the same.
Word of mouth referrals remains the most valuable form of marketing. Nothing drives word of mouth referrals with more power than positive public relations. The Goodness Company will help your business get the publicity it needs. From press releases to articles, radio and television interviews, speaking engagements and more…when you have something to say…The Goodness Company will help you say it.
Consistent, good publicity supports your advertising and gives credibility to your message. An investment in ongoing Public Relations will give your company a competitive edge.
If a prospective client makes only one phone call, can you afford to be number 2?