The Psychology of Internet Search Intent: Converting Users When It Matters

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To succeed in today’s search-focused market, it’s critical to understand the searchers’ priorities and state of mind during the search process. By understanding user intent, Google is able to serve its users by supplying what they want as quickly and effortlessly as possible. By understanding the user, you can better optimize your search ranking algorithm and effectively target what the user really wants.

How to Attract Millennials to Your Dental Practice

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Success in attracting Millennial patients will depend on your ability to adapt your practice to meeting the needs of this affluent and well-educated generation.

What to Look For When Hiring a Web Development Company

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Website development firms range from garage-based businesses run by teenagers, to Madison Avenue advertising agencies and everyone in between. How do you know if a website development company is right for you?

How Can You Increase Your Email Click Through Rate by 200%-300%?

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Adding a video to your email messages will help you increase click-through rate by 200% to 300%.

How to Reduce Costs, Increase Marketing & Boost Profits for Your Dental Practice

Many established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness, and generate unneeded anxiety. According to DentistryIQ.com which used data from the ADA and Bureau of Labor Statistics, the median overhead for general dental practices was 75%. Most practices have had months when overhead reached an uncomfortable level…

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How to Reach Chinese Consumers: Goodbye Email…Hello WeChat

If your business relies on reaching the Chinese market or if you are planning to develop a new business to that targets China, it’s important to recognize that the Chinese don’t think or respond to the media or even the same marketing concepts as most North Americans. Most neophytes to reaching the Chinese market start..

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Website Speed Optimization

Don’t Keep Them Waiting: Why Website Speed Optimization Matters 1. Do you know what people really hate? Waiting. Four seconds is all that it takes for 25% of people to click away feeling that your site isn’t loading fast enough. That’s market share that you can’t afford to lose. And they don’t grow impatient using..

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Top 10 Medical Tourism Trends That Will Shape the Global Healthcare Landscape

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The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, Chrysler or Chevrolet? Now the American garage is filled with international brands like Toyota, Hyundai and Kia. Remember when Zenith was the brand of choice among American TV owners? Today, global..

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Patient Lead Follow Up: The Need for Speed

How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more than 5 minutes, I have bad news for you. You’ve already lost a potential patient. The lead is cold. According to a study conducted by Dr. James Oldroyd of..

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7 Marketing Tips To Attract New Patients on Facebook

The era of conventional advertising is coming to an end. Businesses are purchasing fewer print ads, preferring instead to invest in digital marketing. How should healthcare providers attract new patients in today’s digital age? Today, most patients (85%) use the Internet to find a healthcare provider. That’s not to say that other types of healthcare..

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How To Improve Your Online Marketing? What the Data Reveals

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Back in 1995, Sandra Bullock’s character in The Net ordered pizza online. It seemed futuristic at the time. Fast forward 20 years later and ordering online is the standard way of purchasing almost any type of product or service. Corporations large and small struggle with how to make their products stand out from their competitors…

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