Many small businesses are barely getting by. When you see a successful small business, many wonder about their secret to success. How can your small business survive and even thrive today? Small businesses have an uphill battle to develop a presence in the marketplace and a lot of them just roll downhill. For example, according..
News & Articles
It wasn’t long ago that automotive giants Dodge and Chrysler were on the verge of failure. For decades Dodge was the flashy, sporty brand and Chrysler was the choice for the sophisticated buyer. From 1999 to 2009, these brands slowly withered under the harsh realities of high gas prices and changing automotive tastes. Then came..
Carlos Francisco Camacho, Junior Partner at Arias & Muñoz and part of our Latin America delegation for International Marketplace, shares his views about his Legal life in Costa Rica. Why did you choose a career in law? It may seem strange to say, but I believe that I was born with a passion for..
As a marketing and advertising agency in the 21st century, we are rarely called upon to provide track record statements anymore. Most companies refer clients to their website instead of sending this document. However, in the legal industry, educational grant sector and government sectors, there remains an interest in continuing with the proven method of..
The era of conventional advertising is coming to an end. Businesses are purchasing fewer print ads, preferring instead to invest in digital marketing. How should healthcare providers attract new patients in today’s digital age? Today, most patients (85%) use the Internet to find a healthcare provider. That’s not to say that other types of healthcare..
On his popular HBO Show Last Week Tonight, John Oliver talked about “Native Advertising” where he pointed out the differences between content and advertising, editorial independence and the separation that should exist in between the news and advertising. One specific point is the state of the digital media industry. After the great exodus from printed..
One of the most common questions I get asked by clients is “what’s the most cost-efficient way to promote my business?” The answer is very simple. Your website has the potential to be the source of half of your business, with new clients discovering your site through an online search. But “simple” isn’t always “easy.”..
Public relations is all about relationships If you are a PR professional or a business owner seeking positive press coverage, it’s important to foster relationships with key journalists. Whether you want to get some coverage in a local newspaper, trade magazine, online news site or a major broadcast television or radio network, lasting, personal connections..
Introduction There’s a saying in marketing that even the best ad or website can only do one thing: make the phone ring. Of course there are a few more options these days, like sending email or clicking on a link, but you get the point. Effective marketing motivates people to respond by taking an action…