News & Articles

Video Marketing: The Future of Marketing Your Dental Clinic Online

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Videos are quickly becoming an effective means of creating positive online publicity for your dental practice. In fact, Cisco has predicted that videos will comprise 80% of all internet traffic by 2015. If your dental clinic hasn’t stepped into the digital age, now is the time.

How to Earn Patient Loyalty

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While patients choose your clinic to solve a problem, what they are really buying is a personal relationship with you. When your practice becomes truly patient-focused, the rewards of patient loyalty will multiply.

How to Attract Millennials to Your Dental Practice

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Success in attracting Millennial patients will depend on your ability to adapt your practice to meeting the needs of this affluent and well-educated generation.

What to Look For When Hiring a Web Development Company

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Website development firms range from garage-based businesses run by teenagers, to Madison Avenue advertising agencies and everyone in between. How do you know if a website development company is right for you?

Dental Marketing: How to Close More Patient Phone Calls

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How many times do you receive phone calls from prospective patients…and the patient decides not to schedule an appointment? According to industry surveys, 65% of people decide not to book a procedure with the first practice they call because of a poor customer experience.

Desperately Seeking Beauty: The Market for Cosmetic Procedures

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The Goodness Company, with offices in the USA and Latin America is an international marketing agency with its finger on the pulse of the global healthcare market.

8 Steps to Close More Patient Leads

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Here are a few tips to help you increase your ability communicate better with prospective patients and close more new patient leads.

Hiring Mistakes and Implementing Smart Hiring Practices

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Good hiring starts with clear expectations, honest communications and thorough research.

Content Marketing: Five Tips to Make Your Boring Business…More Interesting.

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For successful content development, you must know your customer needs and understand their language. Create content that speaks clearly to their individual needs and goals. When you create content that speaks to your target market clearly and with purpose, you will engage them, earn their trust…and eventually earn their business

Effective E-mails: Avoiding the Spam Folder

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An experienced dental marketing firm can help you get the most from your email list.