To succeed in today’s search-focused market, it’s critical to understand the searchers’ priorities and state of mind during the search process. By understanding user intent, Google is able to serve its users by supplying what they want as quickly and effortlessly as possible. By understanding the user, you can better optimize your search ranking algorithm and effectively target what the user really wants.
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Content marketing, the art of attracting “followers” and new clients through the creation of interesting, informative, and engaging online material —has become the gold standard for practice building these days.
Videos are quickly becoming an effective means of creating positive online publicity for your dental practice. In fact, Cisco has predicted that videos will comprise 80% of all internet traffic by 2015. If your dental clinic hasn’t stepped into the digital age, now is the time.
While patients choose your clinic to solve a problem, what they are really buying is a personal relationship with you. When your practice becomes truly patient-focused, the rewards of patient loyalty will multiply.
Success in attracting Millennial patients will depend on your ability to adapt your practice to meeting the needs of this affluent and well-educated generation.
Website development firms range from garage-based businesses run by teenagers, to Madison Avenue advertising agencies and everyone in between. How do you know if a website development company is right for you?
How many times do you receive phone calls from prospective patients…and the patient decides not to schedule an appointment? According to industry surveys, 65% of people decide not to book a procedure with the first practice they call because of a poor customer experience.
Here are a few tips to help you increase your ability communicate better with prospective patients and close more new patient leads.
Good hiring starts with clear expectations, honest communications and thorough research.