The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, Chrysler or Chevrolet? Now the American garage is filled with international brands like Toyota, Hyundai and Kia. Remember when Zenith was the brand of choice among American TV owners? Today, global..
How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more than 5 minutes, I have bad news for you. You’ve already lost a potential patient. The lead is cold. According to a study conducted by Dr. James Oldroyd of..
According to research produced at Harvard University, “62 percent of U.S bankruptcies are due to medical expenses.” Sadly for many Americans, that percentage is growing steadily. As U.S medical and dental-related expenses continue to skyrocket, millions of Americans have begun to search for high-quality, affordable and surprisingly popular medical and dental care providers around the..
We’ve all heard stories of patients traveling to foreign countries for a medical procedure and receiving the best possible care from world-class medical specialists. But what many medical professionals forget is that medical care is only part of the total patient experience. How a patient feels during the experience is a critical factor in determining..
Medical tourism is an industry that has an international focus by nature. The relatively low-prices of transportation and other costs have made it possible for people in one country to hop on a plane and go to another country to get the health care they need. Doctors and hospital directors know this, and they have..
Doctors and surgeons are some of the smartest people in the world. What they provide to society is invaluable and takes years, and even decades, of study and practice. This is why doctors and surgeons sometimes don’t value fields like marketing that lay outside their areas of expertise. Today, many progressive surgeons and hospital directors..
Medical Tourism, for all the benefits it brings, is not something people naturally trust. Patients tend to prefer the institutions and doctors with which they are familiar. When prices at home become difficult to pay, that’s when patients look for medical options abroad. If your hospital or clinic aims to attract international patients, you have..
If you run a hospital or a clinic, you are undoubtedly aware of the benefits of medical tourism. In fact you may be in the process of making key decisions about whether your organization should actively seek patients from out of state and out of country. Perhaps you have already made the decision and need..
The USA has always been a popular destination for foreigners seeking quality medical care. In fact, the American Medical Tourism Industry is the third largest in the world, not so far behind those of Mexico and Thailand, and ahead of other medical tourism heavyweights, like Singapore and India. This proves that inexpensive pricing is not..
Strategic Healthcare Marketing Initiatives Will Create Clear Winners in Medical Tourism Marketplace: Most hospitals, medical centers and dental providers involved with medical tourism understand that the most popular procedures driving medical travel in recent years are cosmetic, dental, bariatric and orthopedic procedures. What may surprise many in the medical tourism industry is the increased number..
How do you turn patient leads into actual patients? One word. TRUST. Before potential patients can trust you, they must first come to know you and like you. Trust cannot be purchased. It must be earned. Quality online and editorial content about your organization, your physicians, your procedures and the quality of care is a..
Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish a clear difference between competitors and build awareness in new markets were cited as the top reasons for investing in branding or rebranding development. Successful branding starts with the..
Patrick Goodness Lectures on Medical Tourism Marketing at COTELCO Colombia National Hotel & Tourism Association Congress
Bogota, Colombia: Patrick Goodness, CEO of The Goodness Company: Global Healthcare and Medical Tourism Marketing, delivered a lecture on medical tourism today, to an audience of more than 200 delegates at the COTELCO Congress in Bogota, Colombia. This event, sponsored by COTELCO and the Progressive Transformation Program was developed to educate the hospitality industry about..
NASSAU, Bahamas – A new era in affordable, world-class healthcare began on Tuesday, November 6, as the first surgical procedure was performed in the newly-opened, state-of-the-art Bahamas Medical Center. “It’s a very exciting time at the Bahamas Medical Center,” said Barry Rassin, President of Doctors Hospital Health System and the Bahamas Medical Center. “The successful..
San Jose, Costa Rica: Patrick Goodness, CEO of The Goodness Company: Healthcare and Medical Tourism Marketing, delivered a lecture at the World Medical Tourism Congress in Fort Lauderdale, FL. on October 24, 2012. Goodness, recognized as the leading voice in global healthcare and medical tourism marketing was rated as one of the top three speakers..