Selecting a Creative Marketing Agency: Patrick Goodness
The process for selecting an advertising agency to represent your company is much like the search for a new car. The search starts by ascertaining your needs, followed by a hunt for the agency that will best meet those needs. It all seems rather simple and straightforward. But today, the search for an advertising agency is unnecessarily fraught with hundreds of other considerations that distract clients from seeing through the fuzzy haze to the core of an agency’s offerings.
