The first step to any successful advertising, marketing or public relations effort is deciding where you want to go. Marketing accurately outlines the path to take you there.

Marketing is a relational science, defining and clarifying your relationships with your clients, your competitors and the world around you. Marketing identifies your strengths and weaknesses, and draws
attention to your opportunities and the threats that stand in your way.

When you know where you stand, you can take your first step forward.