When the Village of Antioch, Illinois decided it needed to update its image to thrive in an increasingly competitive tourism market, they turned to The Goodness Company.

From a presentation of many strong options, Antioch selected a whimsical logo image and powerful tag line that blend to create an indelible impression, perfect for promoting Antioch’s burgeoning tourism potential.

In the far northern limits of Lake County, Illinois, the Village of Antioch has everything a small town could hope to be. A quaint downtown with inviting boutiques, charming pubs and eateries…all near the renowned Chain of Lakes. The goal of this image was to draw residents from within a 1-2 hour drive to come and spend the day in Antioch. The imagery speaks volumes about Antioch’s downtown charm and invites passers by to discover the magic of a town that’s Close to Home and Close to Perfect!