Sundance Photo, Inc., a Midwest leader in traditional film development made a bold decision to create an online web site that would offer not only the lowest priced prints on the internet, but also a broad selection of photo products at incredibly low prices.

While the company had more than 34 years of experience in the photo industry, they needed the help of a strong traditional and web marketing company to make this new e-commerce website a success.

After interviewing scores of agencies across the Midwest, Sundance selected The Goodness Company to create the name, tag line, brand logo, and develop the entire e-commerce website and correlative site collateral materials. The result is PictureWagon.com.

PictureWagon.com represents nearly one full year of creative and strategic development work. The Goodness Company is proud to have partnered with Sundance Photo, Inc. on this remarkable, innovative e-commerce project.