Video Marketing: The Future of Marketing Your Dental Clinic Online

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Videos are quickly becoming an effective means of creating positive online publicity for your dental practice. In fact, Cisco has predicted that videos will comprise 80% of all internet traffic by 2015. If your dental clinic hasn’t stepped into the digital age, now is the time.

How to Earn Patient Loyalty

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While patients choose your clinic to solve a problem, what they are really buying is a personal relationship with you. When your practice becomes truly patient-focused, the rewards of patient loyalty will multiply.

How to Attract Millennials to Your Dental Practice

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Success in attracting Millennial patients will depend on your ability to adapt your practice to meeting the needs of this affluent and well-educated generation.

Dental Marketing: How to Close More Patient Phone Calls

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How many times do you receive phone calls from prospective patients…and the patient decides not to schedule an appointment? According to industry surveys, 65% of people decide not to book a procedure with the first practice they call because of a poor customer experience.

8 Steps to Close More Patient Leads

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Here are a few tips to help you increase your ability communicate better with prospective patients and close more new patient leads.

Effective E-mails: Avoiding the Spam Folder

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An experienced dental marketing firm can help you get the most from your email list.

How to Reduce Costs, Increase Marketing & Boost Profits for Your Dental Practice

Many established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness, and generate unneeded anxiety. According to DentistryIQ.com which used data from the ADA and Bureau of Labor Statistics, the median overhead for general dental practices was 75%. Most practices have had months when overhead reached an uncomfortable level…

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Top 10 Medical Tourism Trends That Will Shape the Global Healthcare Landscape

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The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, Chrysler or Chevrolet? Now the American garage is filled with international brands like Toyota, Hyundai and Kia. Remember when Zenith was the brand of choice among American TV owners? Today, global..

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Patient Lead Follow Up: The Need for Speed

How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more than 5 minutes, I have bad news for you. You’ve already lost a potential patient. The lead is cold. According to a study conducted by Dr. James Oldroyd of..

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