- Michels made it clear that while they wanted to retain their long-standing company logo, they needed to invigorate the brand.
We started with the development of a tag line that underscored Michels’ stature as a construction industry leader and their role as a global agent of change. A powerful corporate brochure, presentation folder and multiple divisional brochures followed, giving Michels and their many subsidiaries the superior print collateral materials they needed to continue their incredible growth.
The new 50th Anniversary logo also followed these same guidelines. The 50th Anniversary Book that was developed soon after, was recently awarded the FSEA Gold Leaf Award.