Public relations is all about relationships If you are a PR professional or a business owner seeking positive press coverage, it’s important to foster relationships with key journalists. Whether you want to get some coverage in a local newspaper, trade magazine, online news site or a major broadcast television or radio network, lasting, personal connections..
For a patient in need, the most important asset a hospital can offer is high quality care. But how do patients decide which hospital to choose? In today’s digital age, more than 88% of potential patients go online to research information about healthcare providers. When a potential patient sees your hospital or medical center website,..
One of the most overlooked aspects in medical travel marketing is corporate image marketing. Obviously important aspects of a hospital or health center are the service and the procedural outcomes. Delivering high-quality service, pristine hygiene, ethical treatment, and most importantly, tangible health benefits are not easy. It requires training, investment and resources. However, we are..
It seems that nearly every generation has to deal with global issues that will impact the next generation. Today’s issues are related to the protection of the environment and learning to live and promote a healthy lifestyle. Customers from all over the world are now more aware of the effects of their lifestyle choices on..
Getting potential clients to visit your website is a challenge, but it’s only the first step. The next steps are to make sure they stay connected, that they can find the information they need, and that they feel comfortable about buying your services or products. That’s why you have to do your best to please..
Make sure your ‘online smile’ leaves a quick, impressive first impression You know how important a great smile is to making a good first impression. Why should your dental practice website be any different? In a recent survey conducted by Match.com, more than 5,000 American single adults, both male and female, were asked how they..
Rapid Control Systems, a national designer and manufacturer of custom control systems for the industrial, municipal and commercial markets, has launched a new website. The website was developed by The Goodness Company, an international marketing agency with offices in the U.S. and Latin America. The website, www.RapidControlSystems.com, provides detailed information about Rapid Control Systems’ core..
Over the past few years sales methods have changed dramatically. Traditional methods and hard line sales techniques are slowly being pushed to the side. For many, sales development was based on pushing the sale to impulse buyers. Successful sales tactics must reflect the needs of the buyer. As the buyers needs have changed…so must the..
How do you turn patient leads into actual patients? One word. TRUST. Before potential patients can trust you, they must first come to know you and like you. Trust cannot be purchased. It must be earned. Quality online and editorial content about your organization, your physicians, your procedures and the quality of care is a..
Most healthcare marketing executives struggle with the idea of branding. In a recent survey of marketers by Forrester Research, the desire to differentiate one’s brand, establish a clear difference between competitors and build awareness in new markets were cited as the top reasons for investing in branding or rebranding development. Successful branding starts with the..