Videos are quickly becoming an effective means of creating positive online publicity for your dental practice. In fact, Cisco has predicted that videos will comprise 80% of all internet traffic by 2015. If your dental clinic hasn’t stepped into the digital age, now is the time.
While patients choose your clinic to solve a problem, what they are really buying is a personal relationship with you. When your practice becomes truly patient-focused, the rewards of patient loyalty will multiply.
Success in attracting Millennial patients will depend on your ability to adapt your practice to meeting the needs of this affluent and well-educated generation.
Website development firms range from garage-based businesses run by teenagers, to Madison Avenue advertising agencies and everyone in between. How do you know if a website development company is right for you?
Adding a video to your email messages will help you increase click-through rate by 200% to 300%.
Don’t Keep Them Waiting: Why Website Speed Optimization Matters 1. Do you know what people really hate? Waiting. Four seconds is all that it takes for 25% of people to click away feeling that your site isn’t loading fast enough. That’s market share that you can’t afford to lose. And they don’t grow impatient using..
The world as we know it is becoming smaller by the minute. Remember back in the 1960’s and 70’s…when almost every American garage housed a Ford, Chrysler or Chevrolet? Now the American garage is filled with international brands like Toyota, Hyundai and Kia. Remember when Zenith was the brand of choice among American TV owners? Today, global..
How long does it take you to typically respond to a patient inquiry? 24 Hours? One hour? Thirty minutes? If your average reply time is more than 5 minutes, I have bad news for you. You’ve already lost a potential patient. The lead is cold. According to a study conducted by Dr. James Oldroyd of..
According to research produced at Harvard University, “62 percent of U.S bankruptcies are due to medical expenses.” Sadly for many Americans, that percentage is growing steadily. As U.S medical and dental-related expenses continue to skyrocket, millions of Americans have begun to search for high-quality, affordable and surprisingly popular medical and dental care providers around the..
Many small businesses are barely getting by. When you see a successful small business, many wonder about their secret to success. How can your small business survive and even thrive today? Small businesses have an uphill battle to develop a presence in the marketplace and a lot of them just roll downhill. For example, according..
It wasn’t long ago that automotive giants Dodge and Chrysler were on the verge of failure. For decades Dodge was the flashy, sporty brand and Chrysler was the choice for the sophisticated buyer. From 1999 to 2009, these brands slowly withered under the harsh realities of high gas prices and changing automotive tastes. Then came..
As a marketing and advertising agency in the 21st century, we are rarely called upon to provide track record statements anymore. Most companies refer clients to their website instead of sending this document. However, in the legal industry, educational grant sector and government sectors, there remains an interest in continuing with the proven method of..
On his popular HBO Show Last Week Tonight, John Oliver talked about “Native Advertising” where he pointed out the differences between content and advertising, editorial independence and the separation that should exist in between the news and advertising. One specific point is the state of the digital media industry. After the great exodus from printed..
One of the most common questions I get asked by clients is “what’s the most cost-efficient way to promote my business?” The answer is very simple. Your website has the potential to be the source of half of your business, with new clients discovering your site through an online search. But “simple” isn’t always “easy.”..