After the launch of PictureWagon.com, it was imperative to drive traffic to the new website. In addition to a vigorous online SEO and Pay Per Click advertising effort, The Goodness Company also created a series of print advertisements to reach mothers of young children, who are the primary target audience for PictureWagon.com.

The first of these ads ran in Parents Magazine and resulted in a dramatic 400% spike in sales and site memberships. The combination of superior creative execution and a specific promotion for “50 Free Prints” resulted in an overwhelming success for PictureWagon.com.