Social Responsibility Marketing: Because People Care that You Care

“Social responsibility” is the philosophy that organizations and companies have an obligation to society as a whole and that they should embrace projects and practices that are not solely focused on maximizing profit. Social responsibility seeks to avoid excessive consumerism, misuse of the environment, and overlooking poor local conditions. It favors humanistic and environmental approaches…

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The spirit of Christmas is alive and well in Costa Rica

This is our fifth year giving away toys in Costa Rica to children whose faith in Santa was non-existent. Five years ago, children in the poorest neighborhoods of Costa Rica got to meet Santa for the first time. Simple questions like “Why haven’t you ever visited me before, Santa?” tugged on hearts and brought tears..

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Christmas Cheer To Costa Rican Children

The Goodness Company, a leading Advertising and Marketing firm with offices in the US and Costa Rica, is pleased to announce its 5th annual Project Santa Claus campaign to distribute Christmas toys to poverty-stricken children in Costa Rica. While many think of Costa Rica as a lush paradise of tropical rain forests, sunny beaches and..

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