The Goodness Company TeamOur work resonates with truth, grit and human emotion.
It succeeds where others fail.

Meet the people behind our success.

A marketing agency is only as good as the success it creates for its customers. The Goodness Company is proud of our impressive team of dynamic marketing professionals. Our goal is to uncover the unique selling proposition of each client and to market their strengths with creativity and tenacity, providing exceptional return on their investment.

Executive Team



Patrick Goodness

Patrick Goodness
CEO

Patrick Goodness is one of the most recognized names in the global healthcare and medical marketing industry. Healthcare organizations from around the world rely on Patrick for insightful marketing consultation and marketing planning services…

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Terri Goodness

Terri Goodness
Creative Director, Principal

Fresh ideas, inspiring design and innovative marketing solutions have made The Goodness Company a leader in global healthcare marketing. Terri Goodness is the creative force behind the company’s success as a creative marketing powerhouse…

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Strategy & Marketing Team



Vayolla Quiros

Vayolla Quirós
Account Management

The Goodness Company is fortunate to have Vayolla in Client Services. She brings drive and passion to our office, along with a commitment to understanding our clients and delivering attentive, personal service.
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Derrell Connor
Insurance Industry Consultant

Derrell has spent the last twenty years in the insurance industry, specializing in employee benefits, voluntary worksite benefits, long term care insurance, and medical tourism.
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Rosa Maria Flores

Rosa María Flores
Marketing Advisor

Rosa María Flores represents The Goodness Company as a Marketing Advisor in our Guatemala office.
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Forrest Geiger
SEO Analyst

Forrest comes to The Goodness Company with 16 years of experience in optimizing websites for high search engine results, having placed many clients on the first page of Google for very competitive keywords.
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sue-hallstrom

Sue Hallstrom
Patient Care and Editorial Consultant

Sue wears a number of hats with The Goodness Company. Not only does she review and consult with regard to editorial content on websites, social media and print; she has experience with building relationships with patients and doctors in the healthcare field.


darlene-troik

Darlene Troik
Office Administrator

Darlene is very experienced in the day-to-day management of business and brings a strong organizational perspective to everything she does. Her organized style and attention to detail naturally lend themselves to successful management of our diverse roster of client brands.